Houses with hyperlinks to A-listers can count on to see a lift in worth after they hit the market, based on new analysis by a London-based ultra-prime property specialist
Lead picture: Nicky and Lesley Clarke’s former dwelling in St John’s Wooden (all images courtesy of Aston Chase)
With our insatiable urge for food for all-things celeb – what they the place, who they date, the place they go – this information might come as no shock, however by simply how a lot an A-lister can carry a property worth might elevate an eyebrow.
Property owned or rented by celebrities, or these with well-known previous residents, can add as much as 10% to the asking value, says ultra-prime property agent Aston Chase.
Working in a few of London’s most prestigious residential addresses, together with St John’s Wooden, Marylebone, Regent’s Park, Belsize Park, Primrose Hill and Hampstead, Aston Chase has turn out to be recognized for advertising and marketing luxurious properties owned by the wealthy and well-known.
In 2020 alone, the property agent was instructed to market properties in London with previous residents together with Rihanna, Mark Carney, Ellie Goulding, Dua Lipa, Damien Hirst and Robbie Williams.
On account of a mixture of shifting attitudes amongst celebrities, who’re more and more open to sharing their private lives by way of social media, in addition to members of the general public recognizing and sharing celeb properties on-line, and the open method by which the possession of properties must be registered, there was a major sea-change in celeb attitudes in direction of collaborating with brokers instructed to market their properties.
Ten years in the past, most celebrities would have been reluctant to collaborate in a property advertising and marketing train. However this yr, of the celeb directions dealt with by Aston Chase, 70% of the distributors have been prepared to authorise advertising and marketing campaigns for his or her property.
‘Movie star endorsement has turn out to be the fashionable day Blue Plaque,’ says Mark Pollack, co-Founding Director of Aston Chase.
‘Movie star endorsement has turn out to be the fashionable day Blue Plaque’
‘A property owned by an A-list celeb can add to the fabric worth of the instruction and generate worldwide publicity. Likewise a well-known celeb resident may also help to endorse the significance and worth of an handle.
‘We’ve got discovered that properties and addresses related to extraordinarily well-known individuals assist to generate vital enquiries from potential patrons and tenants who really feel they’re shopping for a property endorsed by its celeb affiliation.’
When lockdown restrictions have been eased on the finish of Might 2020, two notable offers have been high-profile celeb properties – the primary was former Governor of the Financial institution of England Mark Carney’s £5.5 million home in South Hampstead, and the second the was hair tycoon Lesley Clarke’s £11.95 million dwelling in Queen’s Grove, St John’s Wooden.
Traditionally, celebrities have all the time made their mark on an space. Paul McCartney successfully put Cavendish Avenue on the map as a main sought-after handle (see Google Maps, under).
Likewise Rihanna made St John’s Wood Park famous, with media interviews and the star’s personal Instagram tales resulting in broad reporting the NW8 mansion throughout her two-and-a-half years there (see Google Maps, under).
Damian Hirst added to the cachet of Hanover Terrace (see Google Maps, under) and Anthony Joshua helped to place Avenue Highway on the map, whereas Tom Ford did the identical for Regent’s Park when he moved there, Tottenham’s Harry Kane and Gareth Bale helped to make The Bishop’s Avenue trendy once more, and each Madonna and Ellie Goulding did the identical for Marylebone.
However whereas some are joyful to share their properties on social media and discuss in regards to the joys of dwelling of their chosen space, many are eager to maintain a low profile, like Kate Moss in Melina Place (see Google Maps, under) and Greville Road, and Paul McCartney in St John’s Wooden. Emma Watson additionally tried to stay low key in St John’s Wooden, however her presence was publicised on social media.
The frequent denominators of A-list celeb properties – usually priced from £5 million as much as £30 million – are privateness (they are typically set again off the road), gated driveways and garaging with direct entry into the property for discreet entry and exit.
Movie star leases are usually priced anyplace between £5,000 and £20,000 per week, and the occupant can keep for something from three months to 2 years.
Brief lets are typically taken by celebrities filming in London for a couple of months, with well-known examples together with Tom Cruise and Harrison Ford. Some celebrities additionally hire whereas their very own properties are being refurbished, like Robbie Williams and Sting and Trudi Styler. Others select to hire in London for a number of years for private or enterprise causes, like Rihanna.