The Democratic Labour Get together (DLP) is being warned that if it needs to stay related and seen as a beneficial option to Barbadians in upcoming elections, it should come to phrases with missteps taken by the earlier administration, or face an identical destiny.
This phrase of warning comes from political marketing consultant and Director of the Caribbean Improvement Analysis Companies (CADRES), Peter Wickham, as he spoke throughout Sundays’ Brasstacks programme on VOB.
In accordance with Wickham, one of many major causes the DLP is having a tough time resonating with voters, is that as an alternative of coming to phrases with clear shortcomings, the DLP is presently in assault mode with the BLP administration, which isn’t a successful technique.
“The truth is, the Democratic Labour Get together is having an issue getting folks to sit down and have a dialog with them. I feel that the strategic error is fairly apparent – the Democratic Labour Get together is in assault mode, it’s assault the Barbados Labour Get together. And you recognize, I’ve been arguing that you’re choosing a struggle with somebody who has 30 seats, and also you would not have a single one.
“I’ve all the time felt that the technique to me was not a sensible one, and that appears to be what the DLP has finished. It comes out blazing weapons and primarily attempting to assault the Barbados Labour Get together, and has probably not handled its personal self,” he stated.
Wickham stated the publish 2018 common election actions of the DLP ought to have been extra reflective in nature, and a watershed second for the get together, significantly after such a powerful loss on the polls.
Outspoken pupil advocate, Khaleel Kothdiwala, who was additionally a visitor on Sunday’s programme, agreed with Wickham, and acknowledged that the DLP has a deficit of belief among the many native inhabitants that it has but to deal with head on.
“Likeability and belief, folks don’t essentially belief the Democratic Labour Get together. They’ve given them no cause to belief them within the 2010 – 2018 interval, [and] they haven’t expressed any contrition.
“There was no contrition in any respect for what the Democratic Labour Get together did to this nation, and did to the folks of this nation, these very voters. That’s going to be an issue that can proceed to plague them as they search to make use of a brand new strategist and get a brand new slate of candidates,” he burdened.
Political Scientist Dr Kristina Hinds, additionally underlined the necessity for the DLP to reinvent itself, if voters are ever to see the brand new management as being distinct and other than its earlier incarnation.
“This get together must be very good and really strategic in who they convey from the outdated guard, the people who find themselves nonetheless engaging, that also resonate with some part of their base and the Barbadian public, however additionally they must convey thrilling candidates, messages, and issues that distinguish them, in order that they don’t dig themselves deeper into this gap.” (SB)