ST GEORGE’S – Petra Roach was formally appointed the brand new chief government officer (CEO) of the Grenada Tourism Authority (GTA).
GTA chairman Barry Collymore mentioned Roach, a fellow Barbadian, was anticipated to chart a brand new course for Grenada’s tourism trade and product.
“Petra is a recognised chief within the tourism sector, and we’re thrilled she has agreed to tackle the problem the GTA has introduced her,” Collymore mentioned.
“It is a enormous win for Grenada, Carriacou and Petite Martinique, as we noticed the pressing must have somebody with not solely the understanding of the Caribbean market, however with the skillset to assist lead our distinctive vacation spot by way of restoration and begin a brand new chapter for our tourism product.”
Roach will lead the vacation spot by way of its COVID-19 pandemic restoration course of, putting an emphasis on progressive and aggressive advertising campaigns, in what is unquestionably to be an thrilling and game-changing time for Grenada’s tourism.
“I really feel honoured to guide the crew because the GTA’s new CEO and be tasked with pushing ahead GTA’s success throughout these difficult, however equally thrilling occasions,” she mentioned.
“I additionally sit up for working with the entire trade stakeholders, as we collectively chart a dynamic upward course for the vacation spot.”
Roach brings an unimaginable quantity of experience to this place, having beforehand served within the Barbados Tourism Advertising and marketing Inc. (BTMI) for the previous 27 years.
Throughout her tenure on the BTMI, she held numerous positions, together with vice-president of selling and gross sales for the UK, director of gross sales and advertising for the US, international head of markets and interim CEO.
Roach efficiently elevated the Barbados model, and was instrumental in Barbados’ improve in airlift previous to the COVID-19 pandemic.
The GTA mentioned her in-depth information of each advertising and the tourism trade could be a welcomed skillset to her new position on the GTA.
The GTA mentioned it recognised the significance of worldwide advertising experience and highly effective relationships and contacts inside the tourism and airline industries as a requirement for the position of CEO. (AR)